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Campbell Alliance is a specialized management consulting firm that serves the pharmaceutical and biotechnology industry. The firm was founded in 1997 by John Campbell, a former executive of GlaxoWellcome, now GlaxoSmithKline, and is a consulting business segment of inVentiv Health, Inc.〔("Campbell Alliance: About" )〕 Headquartered in Raleigh, North Carolina, Campbell Alliance has 9 offices across the United States, each of which is located in a city that has a significant pharmaceutical or biotech industry presence: *Atlanta *Boston *Chicago *Los Angeles *New York *Parsippany *Philadelphia *Raleigh *San Francisco ==Organization== The firm is organized into seven practice areas,〔“Triangle Business Journal – Campbell Alliance adds top execs, 7th practice area” ()〕 each of which is a specialized team providing consulting services to a specific function within the pharmaceutical and biotech industry. Each practice area is led by a vice president or senior vice president-level executive, who has profit and loss responsibility for the practice. Consulting team members at Campbell Alliance are assigned to a practice area on the basis of their work experience, interests, and specific areas of expertise. The firm’s practice areas include: *Brand Management: New product planning, commercial strategy development, product launch planning and management, in-line brand strategy and planning, and commercial capability design and development *Business Development: Corporate and business development strategy, licensing opportunity evaluation, and transaction support *Clinical Development: Organizational design and operations improvement in clinical development *Managed Markets: Pharmaceutical pricing, reimbursement and access strategy *Medical Affairs: Organizational and product-focused consulting in medical affairs *Trade and Distribution: Pharmaceutical trade, distribution, and specialty pharmacy strategy *Sales: Sales strategy development and sales training 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Campbell Alliance」の詳細全文を読む スポンサード リンク
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